Expanding presence. Building resonance.

Summary

As Aeromist prepared to launch new products and promote seasonal sales, we needed a set of compelling social ads that felt modern, clean, and brand-aligned. I led the concepting, writing, and visual direction of several ad series designed for Meta and LinkedIn—introducing upcoming products, teasing features, and enhancing campaign reach. These ads helped reinforce a professional image and shifted our tone toward future-facing clarity.

Objective

Develop social-first advertisements that clearly reflect Aeromist’s refreshed brand identity while promoting product interest, engagement, and recognition across new and existing audiences.

My Role

• Social Campaign Concept Lead
• Copywriter & Scripting Specialist
• Brand Visuals Collaborator
• Channel Optimization Assistant

Key Contributions

• Conceptualized multiple ad variations tailored to platform and target audience
• Wrote concise copy optimized for Meta/LinkedIn engagement behavior
• Selected and directed visuals for harmony with brand voice and palette
• Created teaser series for new product launches (Pinnacle Pro, Mistmaid, Solace)
• Collaborated with internal stakeholders for timing, compliance, and tone

Visual Preview

ProFlow Teaser Post

ProFlow Announcement Post