Structuring a visual spec system to unify product messaging and empower sales.

Summary

I was tasked with developing Aeromist’s first standardized tear sheets for product communication. The goal was to transform dense technical data into clean, visual one-pagers that aligned with the new brand system and empowered both dealer sales and online performance. What began as a single-sheet test evolved into a full catalog system.

Objective

Aeromist had no consistent sales collateral. Dealers relied on internal staff, lacked the tools to pitch products clearly and visually. The company needed a modular, scalable system.

My Role

• Lead Designer
• Content Writer
• Brand Alignment & Systems Designer
• Internal/External Stakeholder Reviewer

Key Contributions

• Created layout system for specs, features, benefits, and visual hierarchy
• Wrote and structured product language from engineering data
• Adapted layout to match Aeromist’s evolving brand guide
• Iterated designs for second-generation spec sheets
• Built sheets for all major product lines (Mistmaid™, Solace™, Pinnacle™, ProFlow™)

Visual Preview

First Generation Aeromist Product Tear-Sheet

Second Generation Product Tear-Sheet