As Aeromist expanded its digital presence, it became imperative to bring cohesion and clarity to our social channels. I led the strategic direction of our social media efforts by overseeing the social media manager, delivering branded assets, and aligning our content with broader company goals. Through regular reporting to executive leadership, I ensured performance insights informed both marketing initiatives and high-level decisions—bridging day-to-day execution with long-term growth objectives..
Establish a structured, performance-driven social media strategy that aligned with Aeromist’s evolving brand. Enable consistent execution by providing clear creative direction and assets, while translating engagement data into insights for executive leadership. Ensure cohesion between daily content and broader business goals to support scalable, long-term growth.